It is a strategic and methodical effort to make sports betting seem no different than going to the grocery store to pick up a loaf of bread.
The barrage has been relentless, consistent and so widespread that it is safe to say anyone older than 12 understands where and how to make a bet on everything from the final score of Sunday’s game to whether Bengals quarterback Joe Burrow’s first pass will be a completion or not. Anyone who uses a computer, watches television, carries a smart phone or listens to the radio, likely has been exposed to Jerry Rice dumping Gatorade on a winning DraftKings bettor or some other celebrity-filled come-on. Companies like FanDuel, MGM and Caesars have spent hundreds of millions of dollars over the past year hawking their wares on TV and social media with celebrity-filled advertisements.
